India is predominantly a domestic-focused travel market and is expected to remain so over the forecast period. Outbound leisure travel is limited to the most affluent members of Indian society.
The Indian Government’s updated e-visa policy had a positive impact on inbound flows in the latter part of the review period. In 2017, the e-visa was sub-divided into three categories, e-Tourist visa, e-Business visa and e-Medical visa, while the number of countries to which India provided e-visas was increased by 11.
Initially launched in 2002, Incredible India remains the key brand strategy employed by the Ministry of Tourism to promote tourism in India. Campaigns under the brand aim to market India as an hospitable, safe and affordable tourist destination.
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Discover the latest market trends and uncover sources of future market growth for the Flows industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.