Inbound arrivals (number of trips) will continue to recover throughout the forecast period but will remain below their pre-pandemic peak even at the very end of it. Morocco’s warm climate remains a key point of attraction to North European visitors, as does its culture, cuisine, archaeological treasures, long coastline, diverse landscape and relative political stability.
Morocco’s new “We Are Open” international marketing campaign promotes the country as an accessible, safe and exotic destination. Its focus is on attracting visitors from Spain, France and the UK.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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