Morocco saw growing worldwide recognition as a tourist destination at the start of the century, to the extent that it moved from 38th position in the world rankings in 2000 to 25th position in 2010. However, there has since been a decline, with it falling to 30th in the world rankings in 2015, and dropping again to 75th position in 2018 of the 140 countries included in the research, according to official data.
Several new entertainment facilities played an important role in attracting tourists. To illustrate, there are specialised attraction parks and themed areas offering new experiences, such as wildlife and historical attractions, the digital and space world, and aquatic and amusement parks.
Thanks to the rising levels of internet booking and package holidays, Moroccans are increasingly looking for practical and relevant travel solutions. Outbound leisure travel is very attractive to them, although it remains expensive and affordable only among higher-income customers.
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This industry report originates from Passport, our Travel And Tourism market research database.