2019 saw a decline in the levels of inbound arrivals to Chile. With main source countries from Latin America affected by economic crisis, the knock-on effect resulted in less money being spent on travel and tourism within Chile.
Chile has looked to place itself as a destination for adventure tourism, and was recognised as the best destination for adventure travel for the second year running by the World Travel Awards in 2017, as well as being ranked in Lonely Planet’s Best in Travel 2018 category. Aiming to focus on Western and Asian travellers attracted to Chile for adventure, nature and multicultural appeal, Sernatur - the official tourism promotion department in Chile- has worked hard to position Chile as “Naturaleza Abierta” (open nature) in a campaign that hit various markets.
After a period of recession, 2019 saw the Brazilian economy showing signs of recovery, which manifested in a greater flow of travellers to Chile. Inbound arrivals to Chile from Brazil increased by 9%, a strong result for Chile during a period where Argentinian travellers were on the decline.
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