Executive Summary

Sep 2019
PROSPECTS
Bulgaria’s travel industry poised to blossom, boosting inbound arrivals

More than ten years after joining the EU, Bulgaria’s reputation overseas has never been more positive. Awareness of the country and its impressive tourism offer is spreading in Western Europe, while those living in Eastern European countries have long known about the country’s favourable climate, attractive beaches, vibrant cities and charming towns, glorious natural beauty and fascinating history and culture.

Bulgaria benefits from its reputation for great value for money

Bulgaria’s reputation as a highly affordable tourist destination remains a major driver of growth in arrivals. With services, food and drink, transportation and lodging all representing excellent value for money, budget-conscious travellers are often pleasantly surprised at how little money needs to be spent while visiting the country.

Improving economic situation boosts demand for domestic tourism

Domestic tourism is growing in Bulgaria and this is largely due to solid economic growth and rising incomes among the local population, especially in Sofia. Bulgaria is a compact country with good transport links and a diverse tourism offer, meaning that local people need not travel far to take time off.

Infrastructure investment to continue boosting Bulgaria’s attractiveness

Bulgaria remains the poorest country in the EU despite remarkable economy stability and rapid development over the past ten years. The country holds enormous development potential due to its strategic location, considerable resources and highly-educated professional workforce.

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Tourism Flows in Bulgaria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Bulgaria?  
  • How dependent is Bulgaria on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Bulgaria’s travel industry poised to blossom, boosting inbound arrivals
Bulgaria benefits from its reputation for great value for money
Improving economic situation boosts demand for domestic tourism
Infrastructure investment to continue boosting Bulgaria’s attractiveness

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Bulgaria’s growing reputation and infrastructure development support travel sales
Online sales set to overtake offline sales in travel intermediaries
Low cost carriers remain on top in airlines
Uber remains absent from Bulgaria due to regulatory hurdles
Strong prospects for domestic and outbound travel, with inbound travel to continue booming

SWOT

Summary 1 Destination Bulgaria: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources