More than ten years after joining the EU, Bulgaria’s reputation overseas has never been more positive. Awareness of the country and its impressive tourism offer is spreading in Western Europe, while those living in Eastern European countries have long known about the country’s favourable climate, attractive beaches, vibrant cities and charming towns, glorious natural beauty and fascinating history and culture.
Bulgaria’s reputation as a highly affordable tourist destination remains a major driver of growth in arrivals. With services, food and drink, transportation and lodging all representing excellent value for money, budget-conscious travellers are often pleasantly surprised at how little money needs to be spent while visiting the country.
Domestic tourism is growing in Bulgaria and this is largely due to solid economic growth and rising incomes among the local population, especially in Sofia. Bulgaria is a compact country with good transport links and a diverse tourism offer, meaning that local people need not travel far to take time off.
Bulgaria remains the poorest country in the EU despite remarkable economy stability and rapid development over the past ten years. The country holds enormous development potential due to its strategic location, considerable resources and highly-educated professional workforce.
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This industry report originates from Passport, our Travel And Tourism market research database.