The desire to travel will remain strong in the upcoming period, as the pent-up demand from the pandemic continues to drive international travel. In 2024, Sweden is hosting two globally renowned music events, including the Eurovision Song Contest 2024 and Taylor Swift's music concert in Sweden in 2024, which should boost inbound tourism.
Visit Sweden is tasked with the responsibility of promoting Sweden as a desirable travel destination. Its vision for the future is to position Sweden as the world's most sustainable and captivating place to visit by the year 2030, driven by a foundation of innovation.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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