As of June 2019, Brazil was no longer demanding the need for visitors from Australia, Japan, Canada and the US to obtain visas for travel to Brazil. A similar measure was introduced in 2016 when Rio hosted the Summer Olympics.
Overall, Brazil still lacks effective promotion as an international destination in strategic source markets, such as Latin American ones and Western Europe ones, which include some of the top source markets for Brazil, such as Argentina, Chile, France, Portugal and Italy.
Consumer confidence in Brazil was impacted by the recessionary cycle that hit Brazil in the later part of the review period. This impaired the performance of the travel industry in Brazil, given consumers’ lack of willingness to spend.
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This industry report originates from Passport, our Travel And Tourism market research database.