Both the number of trips in Turkey and their retail constant value sales will continue to recover throughout the forecast period, but they will remain below their pre-pandemic level even at the end of it. Much will depend on the duration of the war in Ukraine and when and whether conditions in the key Russian and Ukrainian markets begin to normalise.
The overwhelming majority of tourists who come to Turkey do so for all-inclusive and affordable beach holidays, but the local tourist industry will continue to broaden its offer during the forecast period. In particular, there is significant potential for growth in city trips (currently largely limited to Istanbul), eco-tourism, medical tourism, culinary tourism and visits to archeologically sites.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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