It is expected that inbound trips will recover more strongly in 2024 and 2025, which will be supported by the ongoing efforts of the Polska Organizacja Turystyczna (The Polish Tourism Organisation), the government, and other tourism players and bodies. This intensification of activities, throughout both B2B and B2C channels, is expected to contribute to recovery seen in larger tourist groups, which is still a more sluggish area when compared to individual incoming tourists.
Despite the best efforts seen from the government and tourism bodies in Poland, the ongoing war in Ukraine is likely to contribute to a slower recovery of incoming tourism to the country, due to foreign tourists' concerns about safety. This is likely to be seen more so in city-based tourism.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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