In order to support the rebooting of the tourism market, local government and local tourist organisations will make use of European Union funding to launch promotional programmes. Such funding is already earmarked for Krakow, which is one of Poland’s most popular destinations.
The forecast period will see strong pent-up demand for leisure tourism abroad, with consumers keen to enjoy foreign trips following the pandemic. Sun and sea holidays are set to see the fastest return to pre-pandemic levels within outbound tourism, with many Poles still wary of visiting crowded cities.
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Understand the latest market trends and future growth opportunities for the Flows industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Flows research and analysis database.
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