The summer of 2022 was unusually hot and dry in Spain, with forest fires raging in many parts of the country. With other European countries, such as the UK, also experiencing hotter and drier summers due to climate change, the desire of consumers from these countries to go sunbathing on Spanish beaches could begin to diminish.
Prior to the pandemic, Spain was the third-most-visited countries worldwide, behind the US and France. Traditionally a beach destination, urban destinations, particularly the country’s two largest cities (Madrid and Barcelona) are growing in popularity.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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