The emerging middle class in Kenya has contributed significantly to the growth of domestic tourism, becoming a major driving force for local air travel. There has been a remarkable shift in the travel behaviour of Kenyans, with a surge in domestic tourism.
Kenya is strategically capitalising on the growing interest in leisure travel among Indian tourists to bolster its tourism industry. In 2022, there was a remarkable surge in Indian arrivals, almost doubling compared to 2021.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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