Western Europe is the key region in terms of inbound tourism flow. Germany remains the leading source market in 2019, followed by Norway and Sweden, while the Netherlands, the UK, Italy, France and Spain also provide a high number of arrivals.
VisitDenmark and Wonderful Copenhagen continue to drive tourism in the country. Their focus includes flight accessibility, digital marketing and all-year-round media campaigns.
The main holiday destinations for Danes remain Germany, Sweden and Spain. The UK, Norway and Turkey and Greece are also popular, although domestic tourism is also increasing.
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Discover the latest market trends and uncover sources of future market growth for the Flows industry in Denmark with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.