Executive Summary

Sep 2019
PROSPECTS
Tourism bodies employ strong marketing to raise awareness of destinations outside Copenhagen

Western Europe is the key region in terms of inbound tourism flow. Germany remains the leading source market in 2019, followed by Norway and Sweden, while the Netherlands, the UK, Italy, France and Spain also provide a high number of arrivals.

Emphasis on “localhood” and hygge to provide authentic experiences to visitors

VisitDenmark and Wonderful Copenhagen continue to drive tourism in the country. Their focus includes flight accessibility, digital marketing and all-year-round media campaigns.

Favourable economic conditions and high connectivity ease passage to European destinations

The main holiday destinations for Danes remain Germany, Sweden and Spain. The UK, Norway and Turkey and Greece are also popular, although domestic tourism is also increasing.

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Tourism Flows in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Flows industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Flows industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Flows in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Flows in Denmark?  
  • How dependent is Denmark on domestic tourism expenditure?
  • What are the most popular destinations for domestic visitors?
  • Which regions have the greatest number of star ratings?

Why buy this report?

  • Gain competitive intelligence
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Tourism Flows in Denmark - Category analysis

HEADLINES

PROSPECTS

Tourism bodies employ strong marketing to raise awareness of destinations outside Copenhagen
Emphasis on “localhood” and hygge to provide authentic experiences to visitors
Favourable economic conditions and high connectivity ease passage to European destinations

CATEGORY DATA

Table 1 Inbound Arrivals: Number of Trips 2014-2019
Table 2 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 3 Inbound City Arrivals 2014-2019
Table 4 Inbound Receipts: Value 2014-2019
Table 5 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 6 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 7 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 8 Forecast Inbound Receipts: Value 2019-2024
Table 9 Domestic Trips by Destination: Number of Trips 2014-2019
Table 10 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 11 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 12 Domestic Expenditure: Value 2014-2019
Table 13 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 14 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 15 Forecast Domestic Expenditure: Value 2019-2024
Table 16 Outbound Departures: Number of Trips 2014-2019
Table 17 Outbound Departures by Destination: Number of Trips 2014-2019
Table 18 Outbound Expenditure: Value 2014-2019
Table 19 Forecast Outbound Departures: Number of Trips 2019-2024
Table 20 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 21 Forecast Outbound Expenditure: Value 2019-2024

Travel in Denmark - Industry Overview

EXECUTIVE SUMMARY

Economic stability and infrastructure developments stimulate tourism flows in 2019
High digitalisation drives the marketing of Denmark as a tourist destination
Companies invest to cater to rising demand and stay competitive
Denmark differentiates through decentralisation and philosophy
Marketing and other tourism investments provide a bright outlook for travel

SWOT

Summary 1 Destination Denmark: SWOT

MARKET DATA

Table 22 Annual Leave: Volume 2014-2019
Table 23 Travellers by Age: Number of People 2014-2019
Table 24 Seasonality: Number of People 2014-2019
Table 25 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 26 Other Transport Sales: Value 2014-2019
Table 27 Other Transport Online Sales: Value 2014-2019
Table 28 Forecast Other Transport Sales: Value 2019-2024
Table 29 Forecast Other Transport Online Sales: Value 2019-2024
Table 30 Activities: Value 2014-2019
Table 31 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources