Outbound departures overall will not make a full recovery by the end of the forecast, with business, MICE and leisure outbound all set to fall short of 2019 levels in 2027. By contrast, inbound arrivals overall will recover by 2026, with business, MICE and leisure inbound reaching 2019 levels over 2024-2026.
Growth in tourism flows will be driven by an increasingly diversified and complete offer which caters to an all-encompassing range of travellers’ wants and needs. Italy is continuously developing its infrastructure with regards to cycle paths and hiking trails, thus allowing both inbound and domestic tourists to discover and explore Italy in a sustainable manner.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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