The issues that Finland’s travel and tourism industry currently faces as a result of the war in Ukraine the cost of living crisis are likely to require a concerted, industry-wide effort to overcome and a lateral, creative approach is likely to be needed to support a robust recovery from the damage caused to the travel and tourism sector by the COVID-19 pandemic.
In addition to the challenges mentioned above that are set to continue influencing inbound travel to Finland during the forecast period, the coming years are likely to present further challenges for Finland’s travel and tourism industry in terms of adapting to the changing landscape in outbound travel. In particular, the impact of the war in Ukraine and destructions on EU-based airlines flying through Russian airspace, specifically decreased options for connections with Asia, means that Finnair will now need to face the reality that it will have fewer options for using its Helsinki hub as a location for feeder flights to elsewhere in Europe.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Tourism Flows research and analysis database.
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