Overall inbound and outbound travel will recover to pre-pandemic levels in 2024, with domestic leisure recovering as early as 2023 and business outbound in 2024. Domestic business and business inbound, however, will not fully recover to 2019 levels by the end of the forecast period.
Despite the fact that MICE travel has been severely negatively impacted by the pandemic, Colombia took the lead in the region and was the first country to launch the security seal endorsed by the World Tourism Organization (UNWTO) in 2020. Additionally, UNWTO and ProColombia devised a "Change the date, not the destination" programme, so that the events postponed or cancelled during the pandemic did not change their planned destination post-pandemic.
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Understand the latest market trends and future growth opportunities for the Flows industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Flows industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.See All of Our Definitions
This report originates from Passport, our Flows research and analysis database.
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