While there is fierce competition and innovation from other players in smart wearables, Apple is likely to remain the leading player in volume terms in 2022. This is due to the brand loyalty that Australian consumers demonstrate towards Apple products.
It is expected that new product launches in smart wearables will continue to drive double-digit volume growth over the forecast period, as the sensors and chips become increasingly powerful. In addition, fierce competition is likely to result in a continued decline in the average unit price, further increasing the penetration of this category.
With the significant growth of smart wearables, new entrants continue to emerge, including Xiaomi and Amazfit, whose new products will be available in 2022. The most anticipated move is Google Pixel Watch, which will be launched in autumn 2022.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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