Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Wearable Electronics in

Wearable Electronics in Australia

14 pages, Aug 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Activity bands’ popularity continues to fall in 2018

Activity bands experienced sharp declines in volume and value terms due to consumers opting to purchase alternative products such as smartwatches and activity watches. Activity bands are known to help consumers track fitness activities such as step counting, swimming, running and others.

Trend towards activity watches

Activity watches experienced another year of growth in volume and value terms. Australians embraced the trend for fitness tracking through smart wearables as well as utilising such products to perform daily tasks such as responding to messages, checking emails and making payments.

Activity watch (analogue) continues to capture important segment of consumers

A category that has also continued to perform well in 2018 is activity watch (analogue). It benefits from increased interest from an emerging consumer group that prefers traditional watch designs.

COMPETITIVE LANDSCAPE

Apple retains its lead of smart wearables

In 2018, Apple continued to experience healthy volume sales for its Apple Watch range, with the company releasing its new Series 3 in September 2017. The smart watch has several new features such as 4G cellular connection that will enable the user to receive calls and answer them directly from their watch.

Garmin Australasia Pty Ltd emerges as category leader in activity wearables

Garmin Australasia strengthened its position in activity wearables as it experienced a positive year in volume sales. Despite suffering declines within its activity tracker range, the company recorded growth in other activity wearables such as activity watches.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wearable Technology Sample Report Wearable Technology Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

GET MORE FOR LESS!

For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Australia?
What are the major brands in Australia?
What is the growth rate for Wearable Electronics in Australia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

Request more information

Wearable Electronics in Australia - Category analysis

HEADLINES

PROSPECTS

Activity bands’ popularity continues to fall in 2018

Trend towards activity watches

Activity watch (analogue) continues to capture important segment of consumers

COMPETITIVE LANDSCAPE

Apple retains its lead of smart wearables

Garmin Australasia Pty Ltd emerges as category leader in activity wearables

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in Australia - Industry Overview

EXECUTIVE SUMMARY

Innovation remains a key growth driver of consumer electronics

OLED TVs become a promising category within consumer electronics

Apple leads consumer electronics in Australia

Emerging presence of internet retailing for consumer electronics

Consumer electronics to grow over the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Activity bands’ popularity continues to fall in 2018

Trend towards activity watches

Activity watch (analogue) continues to capture important segment of consumers

COMPETITIVE LANDSCAPE

Apple retains its lead of smart wearables

Garmin Australasia Pty Ltd emerges as category leader in activity wearables

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wearable Electronics in Australia - Category analysis

HEADLINES

PROSPECTS

Activity bands’ popularity continues to fall in 2018

Trend towards activity watches

Activity watch (analogue) continues to capture important segment of consumers

COMPETITIVE LANDSCAPE

Apple retains its lead of smart wearables

Garmin Australasia Pty Ltd emerges as category leader in activity wearables

CATEGORY DATA

Consumer Electronics in Australia - Industry Overview

EXECUTIVE SUMMARY

Innovation remains a key growth driver of consumer electronics

OLED TVs become a promising category within consumer electronics

Apple leads consumer electronics in Australia

Emerging presence of internet retailing for consumer electronics

Consumer electronics to grow over the forecast period

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports