With Australia becoming increasingly connected and tech savvy the demand for wearable electronics is expected to continue growing at a strong pace as consumers look to lead healthier lives. Smart wearables will continue to benefit from increasing health awareness and the ever-changing lifestyles of consumers.
Competition is expected to continue growing in wearable electronics over the forecast period as traditional watch companies and those more associated with consumer electronics go head to head in the fight for share. At one end of the market there is likely to be the entry of more affordable products and brands from China and other markets with these looking to target consumers who are looking for smart features but who do not have the budget for one of the leading brands.
Australia is investing heavily in the rollout of 5G with it aiming to reach 95% of the population by 2025. The rollout of 5G should help to reduce the dependency on other devices, such as smartphones, as 5G connectivity should facilitate significant improvements in the battery life of wearable electronics.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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