Although growth is projected to slow as the category becomes more mature, sales of wearable electronics in Vietnam are still expected to continue registering strong growth in retail volume terms over the forecast period. Rising income levels, improving living standards and increasing health awareness are all expected to fuel growth, along with technological advancements within smart wearables which are adding to the list of uses and benefits.
To help differentiate their products, when it comes to smart wearables it is expected that players will increasingly look to offer extra customised features based on specific needs and activities. For example, this could include smart wearables that support and track sports such as swimming (eg number of strokes, number of laps etc), surfing (eg tracking the number of waves, surfing time, maximum speed etc), mountain biking (eg track details of number of climbs, climb time, mountain slope, health difficulty etc).
It is expected that appliances and electronics specialists will remain the leading distribution channel for wearable electronics over the forecast period. Nonetheless, these retailers will need to invest in enhancing their in-store shopping experience as a way to attract shoppers into their stores.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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