Wearable Electronics in Mexico

PROSPECTS

Health and wellness as a fashion trend

In Mexico, the health and wellness trend has gained in popularity. It is now common for Mexicans to have greater awareness of their health by eating better, doing exercise, and monitoring their physical activity during the day.

Wearable electronics offer higher number of options to gain preference

In Mexico, wearable electronics are gaining in popularity, including devices produced by fashion brands. Brands such as Fitbit, Garmin, and Fossil, which are well-known around the country, offer this type of device with modern designs.

The most important channels for wearable electronics

The most important distribution channel for wearable electronics in Mexico is electronics and appliance specialist retailers, followed by mixed retailers, where department stores plays a very important role with special sales and promotions in store as well as online. Finally, internet retailing’s growth continued in 2018 and is expected to continue growing during the forecast period.

COMPETITIVE LANDSCAPE

Leading brands of wearable electronics

The most important brands within wearable electronics in Mexico are Fitbit, Samsung, Apple Watch, Garmin, Fossil and Michael Kors. These brands are available at different channels from specialist stores to mixed retailers, mainly department stores, hypermarkets and at the most important online retailers Amazon, Mercado Libre, and retailers’ online stores.

Designer brands with new products

Many designer brands are emerging in Mexico with different wearable electronics, a variety of smartwatches digital and analogue, many colours and designs, including Michael Kors, Skagen, and Kate Spade to mention the most relevant. These products are available at specialist retailers such as Best Buy in both physical and online stores, as well as Amazon and department stores nationwide.

Recent launches

During April 2018, Fitbit launched its Fitbit Versa with a complete marketing campaign using social media such as Facebook and videos on YouTube, as well as using banners and targeted online campaigns through retailers’ online stores such as Best Buy. This product helps to monitor consumers’ health, as well as acting as a sleep monitor, feminine health, physical activity, listening to music, receiving notifications, and making phone calls.

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