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Country Report

Wearable Electronics in

Wearable Electronics in Mexico

17 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness as a fashion trend

In Mexico, the health and wellness trend has gained in popularity. It is now common for Mexicans to have greater awareness of their health by eating better, doing exercise, and monitoring their physical activity during the day.

Wearable electronics offer higher number of options to gain preference

In Mexico, wearable electronics are gaining in popularity, including devices produced by fashion brands. Brands such as Fitbit, Garmin, and Fossil, which are well-known around the country, offer this type of device with modern designs.

The most important channels for wearable electronics

The most important distribution channel for wearable electronics in Mexico is electronics and appliance specialist retailers, followed by mixed retailers, where department stores plays a very important role with special sales and promotions in store as well as online. Finally, internet retailing’s growth continued in 2018 and is expected to continue growing during the forecast period.

COMPETITIVE LANDSCAPE

Leading brands of wearable electronics

The most important brands within wearable electronics in Mexico are Fitbit, Samsung, Apple Watch, Garmin, Fossil and Michael Kors. These brands are available at different channels from specialist stores to mixed retailers, mainly department stores, hypermarkets and at the most important online retailers Amazon, Mercado Libre, and retailers’ online stores.

Designer brands with new products

Many designer brands are emerging in Mexico with different wearable electronics, a variety of smartwatches digital and analogue, many colours and designs, including Michael Kors, Skagen, and Kate Spade to mention the most relevant. These products are available at specialist retailers such as Best Buy in both physical and online stores, as well as Amazon and department stores nationwide.

Recent launches

During April 2018, Fitbit launched its Fitbit Versa with a complete marketing campaign using social media such as Facebook and videos on YouTube, as well as using banners and targeted online campaigns through retailers’ online stores such as Best Buy. This product helps to monitor consumers’ health, as well as acting as a sleep monitor, feminine health, physical activity, listening to music, receiving notifications, and making phone calls.

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Wearable Technology Sample Report Wearable Technology Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Mexico?
What are the major brands in Mexico?
What is the growth rate for Wearable Electronics in Mexico?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in Mexico - Category analysis

HEADLINES

PROSPECTS

Health and wellness as a fashion trend

Wearable electronics offer higher number of options to gain preference

The most important channels for wearable electronics

COMPETITIVE LANDSCAPE

Leading brands of wearable electronics

Designer brands with new products

Recent launches

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2015-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2015-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in Mexico - Industry Overview

EXECUTIVE SUMMARY

Overall positive performance due to innovation and new technology

Market trends in Mexico

Consumer behaviour

International companies with higher sales than local

Most important distribution channels in Mexico

What to expect in the coming years?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness as a fashion trend

Wearable electronics offer higher number of options to gain preference

The most important channels for wearable electronics

COMPETITIVE LANDSCAPE

Leading brands of wearable electronics

Designer brands with new products

Recent launches

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wearable Electronics in Mexico - Category analysis

HEADLINES

PROSPECTS

Health and wellness as a fashion trend

Wearable electronics offer higher number of options to gain preference

The most important channels for wearable electronics

COMPETITIVE LANDSCAPE

Leading brands of wearable electronics

Designer brands with new products

Recent launches

CATEGORY DATA

Consumer Electronics in Mexico - Industry Overview

EXECUTIVE SUMMARY

Overall positive performance due to innovation and new technology

Market trends in Mexico

Consumer behaviour

International companies with higher sales than local

Most important distribution channels in Mexico

What to expect in the coming years?

MARKET DATA

DEFINITIONS

SOURCES

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