Executive Summary

Aug 2019
PROSPECTS
Tracker functionalities to evaluate consumers’ daily activities

The healthy lifestyle trend has shown that consumers are becoming more aware of self-care considerations when it comes to their health, diet and exercise regimes. Tracker functionalities have become a good tool for helping calculate and control such issues.

Still seen as complementary products

While consumers are increasingly better informed about the capabilities of wearables, the products are still positioned as a complementary product, struggling to show independence as a product. Smartphones are still positioned as an elementary tool because they need an app if they want to upgrade or evaluate their personal information.

Long way to go to exploit full potential

Smart wearables still has many opportunities to continue growing. Currently, the category is at a relatively early stage of development, although consumer awareness is slowly having a greater impact on sales because people are understanding how to take advantage of the functionalities of the products in different usage occasions.

COMPETITIVE LANDSCAPE
Using the complementary aspect as an attraction

When considered as a complementary product, wearables are occasionally offered in promotions when purchasing a specific product or service. Companies seek to increase the consumer's connection with the brand by complementing it with the use of a smartphone, while telecom channels also participate in these promotions with offers for their services.

Tracking information a solution for government social campaigns

Overweight children is a major concern in Chile, even at national government level. This has seen the introduction of a project in which public school students will wear smart wearables in a campaign to reduce the rate of childhood obesity, generating greater awareness among children about heart rates and the benefits of exercise and eating well.

Chinese brands enter smart wearables

Chinese brands such as Huawei and Xiaomi are slowly beginning to increase their presence in smart wearables, with these two brands having entered the category renewing the overall offer with products that are more convenient for consumers, helping to develop the confidence that consumers have in Chinese brands. As a loyalty strategy, they also offer consumers wearables as a “bundle” with some of their other products, such as their smartphones.

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Wearable Electronics in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wearable Electronics in Chile?
  • What are the major brands in Chile?
  • What is the growth rate for Wearable Electronics in Chile?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Wearable Electronics in Chile - Category analysis

HEADLINES

PROSPECTS

Tracker functionalities to evaluate consumers’ daily activities
Still seen as complementary products
Long way to go to exploit full potential

COMPETITIVE LANDSCAPE

Using the complementary aspect as an attraction
Tracking information a solution for government social campaigns
Chinese brands enter smart wearables

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Consumer Electronics in Chile - Industry Overview

EXECUTIVE SUMMARY

Consumers electronics continues to record a retail volume decline in 2018
E-commerce and omnichannel distribution driving company strategies
Low entry barriers and high levels of competition
Mixed retailers the dominant distribution channel
Consumers electronics to see current value growth but declining volume in the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources