Smart wearables has grown continuously in Brazil, as consumer awareness related to the functionality of these products expands, and they are seen to add benefits to consumers’ lifestyles. These (mainly) smartwatches become a relevant part of life, and influence the user’s connectivity with the online world and with their own body.
The penetration rate of wearable electronics in Brazil is expected to be 1.5% of the population in 2022, without considering the grey market volume.
The current scenario of high inflation has had consequences for distribution channels, amidst pricing strategies and a focus on digital expansion. Whilst higher prices discourage the consumption of electronic goods, manufacturers are boosting promotions related to holidays and festive dates.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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