Wearable Electronics in Spain

PROSPECTS

Functionality and fashion key to future of wearable electronics

Activity bands remained the largest category within wearable electronics in 2019, with the category benefiting from the growing number of consumers taking part in sport and fitness activities. Nevertheless, the category continued to show signs of stagnation.

As prices fall, smart wearables becomes a more attractive proposition

The entry of more affordable products into smart wearables, such as those of Chinese brands Huawei and Xiaomi, helped to drive demand at the end of the review period. Manufacturers had struggled to attract a larger audience with many consumers remaining unconvinced by the benefits of smart wearables, with some consumers happy to rely on their smartphones.

Distribution expands as consumers show growing interest in wearable electronics

As demand grows for wearable electronics so the distribution of these products is expanding, not only in terms of the number and variety of stores but also the size of the range present in these stores. Some of the leading players have also opened their own stores, with these also featuring their ranges of wearable electronics.

COMPETITIVE LANDSCAPE

Xiaomi and Huawei take lead with innovative new products

Chinese companies Xiaomi and Huawei took up first and second place in the rankings in wearable electronics in 2019, overtaking sport and leisure players Fitbit and Garmin. Xiaomi and Huawei became more familiar to Spanish consumers towards the end of the review period with their offer of good value and cutting edge consumer electronics.

Fitbit loses lead but continues to draw interest from health and fitness enthusiasts

Despite losing the lead, Fitbit remained a popular choice among health and fitness enthusiasts while it also benefits from the widespread availability of its products in stores. Furthermore, the company continued to regularly launch new products during the review period in order to stay relevant.

Fashion brands continue to make headway in wearable electronics

Global fashion GBO Fossil Group Inc continued to see solid growth in wearable electronics in 2019. Under its large portfolio of brands, which includes Michael Kors, Fossil, Misfit, Diesel and Emporio Armani, there have appeared a range of smart wearables and analogue activity watches.

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