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Learn moreSep 2020
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Overall volume and current value growth rates for wearable electronics in 2020 are expected to be down sharply on 2019. While this is partly the result of increasing maturity, the slowdown is primarily due to the impact of COVID-19.
Smart wearables will remain by far the best performing category within wearable electronics in volume and current value growth terms in 2020, largely thanks to rising demand for smartwatches. The entry of more affordable Chinese brands such as Huawei, Xiaomi and Oppo in recent years has broadened the appeal of these devices in Spain, so much so that they are increasingly worn by children and teenagers as well as adults.
Xiaomi will remain the clear leader in wearable electronics in 2020, and looks set to consolidate its position with a significant increase in its overall volume share. The company’s aggressive pricing strategy will help to insulate it from the economic fallout of COVID-19, while its performance will also be lifted by growing interest in products introduced towards the end of the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wearable Electronics industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wearable Electronics in Spain market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.