Executive Summary

Aug 2019
PROSPECTS
Wearable electronics move beyond novelty to become core consumer electronics

Although wearable electronics is a relatively new category, the development of the category has now moved beyond the novelty phase and consumers are starting to accept these devices as a natural part of the consumer electronics ecosystem. Activity bands and smart wearables in particular have become part of the lives of many consumers as they offer genuine value in terms of helping consumers to analyse their daily activities and sleep patterns.

Navigation functions offer genuine value to consumers, boosting demand

Navigation has become one of the most in-demand and useful of functions offered by smart wearables. Recent months have seen significant developments in the navigation features included in smart wearables and many of these devices now come with gyroscopes, compasses, accelerometers and motion trackers installed.

Product development and innovation likely to support sales growth

Wearable electronics is slated for a very positive performance over the forecast period and this sales growth is set to be based on improved functionality as smartwatches, in particular, become increasingly intelligent and thus increasingly useful. In addition to functions which are already popular among users of wearable electronics such as monitoring daily activity and keeping health records, wearable devices such as smartwatches are slated to offer constantly updated information in more useable form, including determining blood glucose levels, monitoring stress level and managing a very wide range of other internet of things devices.

COMPETITIVE LANDSCAPE
Samsung’s leadership in smart wearables based on advanced products, low prices

South Korea-based multinational electronics company Samsung remained the leading player in smart wearables in 2019. The company’s strong position can be attributed to its advanced products, which offer a wide range of useful functions and features while being priced well below rival products from brands such as Apple.

Apple continues to innovate, launching new products to remain competitive

Apple remains the most innovative player in smart wearables with its Apple Watch brand, which continues to surprise and excite with a range of new functions and features with every new generation. According to trade sources, Apple has already sold more watches than the entire Swiss watch industry.

Garmin MARQ is launched to compete directly with high watches

2019 saw Garmin launch its MARQ series of wearable electronics devices. These have been designed and engineered for enthusiasts of flying, racing, sailing, exploring and adventure sports generally, promising numerous features which can help users to manage and improve their performance in these pursuits.

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Wearable Electronics in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wearable Electronics in Canada?
  • What are the major brands in Canada?
  • What is the growth rate for Wearable Electronics in Canada?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Wearable Electronics in Canada - Category analysis

HEADLINES

PROSPECTS

Wearable electronics move beyond novelty to become core consumer electronics
Navigation functions offer genuine value to consumers, boosting demand
Product development and innovation likely to support sales growth

COMPETITIVE LANDSCAPE

Samsung’s leadership in smart wearables based on advanced products, low prices
Apple continues to innovate, launching new products to remain competitive
Garmin MARQ is launched to compete directly with high watches

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Consumer Electronics in Canada - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics under pressure from maturity and the rising cost of living
Connectivity, 5G and IoT the key to generating positive sales
Global industry leaders remain in the top positions in Canada
Electronics and appliance specialists remains the dominant retail channel
Further sales declines expected as 5G, personal voice assistants and wireless technology come to the fore

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources