Wearable Electronics in Thailand

PROSPECTS

Regular exercise counts

The health trend is booming in Thailand. Thai people are paying more attention to how much exercise they have.

Effective segmentation by demographic holds potential for electronic wearables

As the Thailand population is slowly ageing and consumers are becoming more educated on the benefits of living healthily, there are growth opportunities for wearable electronics manufacturers to expand the types of health-check functions available. For example, Garmin’s vivo series includes functions such as sleep monitoring and VO2 max test, a type of heart rate measurement.

Combining a smartwatch with a credit card can pay off

The ability to make wireless payments is enabled on selected smartwatches. For example, Garmin allows the wearer of its smartwatch to issue payments via the Garmin Pay app, which was created in collaboration between the CDG Group, sole distributor of Garmin products, and Siam Commercial Bank (SCB).

COMPETITIVE LANDSCAPE

Garmin has a healthy lead but Xiaomi could soon be hot on its heels

There are many brands of activity watches available. Most are international brands such as Garmin, Xiaomi, Samsung, Apple Watch, Fitbit and more recently Huawei.

Smartwatches for children grow rapidly as parents can check their child’s location

The Pomo children’s smartwatch is the Thai brand that was established by a parent who experienced a terrifying situation when his child went missing as they were travelling abroad. Pomo smartwatches were introduced in 2015 allowing parents to see where their child is in real time through the GPS tracker, and the products received a great response from consumers.

Health and convenience features drive Apple Watch innovation

Normally, a personal assistant is a physical employee who organises meeting schedules, answers phone calls, takes notes etc. A personal assistant can now be just a smartwatch.

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