Wearable Electronics in Israel

PROSPECTS

Smart wearables benefits from high functionality and smartphone compatibility

Smart wearables remains the best-selling category in wearable electronics, as its popularity continues to grow in 2019. The category sees several new product launches each year by leading players, not only established smartphone manufacturers, but increasingly by producers of activity wearables like Garmin.

Demand for smart wearables extends beyond sporty consumers

The demand for smart wearables is extending beyond sportspersons in Israel. The numerous features of smart wearables make them a popular complementary product to smartphones.

High-fashion positioning drives shift to analogue models in activity wearables

Activity wearables is seeing a major shift in demand since the entry of activity watch (analogue) models in the mid-review period. As activity watch (analogue) emerges, it is, along with smart watches, cannibalising sales of activity watch (digital), which saw retail volume sales declines towards the end of the review period.

COMPETITIVE LANDSCAPE

Apple Watch and Samsung take advantage of smartphone synchronisation to lead

iDigital Store (Apple Watch) and Suny Telecom (1994) (Samsung) both overtook Ronlight Digital (Garmin) to lead wearable electronics in 2019. Apple Watch and Samsung benefit greatly from the fast-growing popularity of smart watches.

New entries spur demand for up-to-date and more exclusive designs

Wearable electronics benefits from regular new entries of players and brands. Increasingly, players, including high-fashion companies, are offering both smart wearables and exclusive activity wearables.

Chinese brands leverage on smartphones to gain traction in wearable electronics

Huawei and Xiaomi continue to gain retail volume shares quickly in wearable electronics and smartphones in Israel. Their success in wearable electronics is closely related to their performance in smartphones.

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