Wearable electronics is expected to continue recording strong sales growth over the forecast period, which will be driven by an improving economy following the ravaging effects of the pandemic. Higher disposable incomes will enable consumers to invest in these devices.
Within wearable electronics, analogue activity watches is set to continue to record the strongest growth over the forecast period, while smart wearables will become the dominant format. Analogue watches, while possessing fewer “connected” capabilities to smart wearables, is expected to be driven by consumers searching for aesthetically-pleasing, fashionable watches, which also allow them to track their fitness activities, such as running and working out.
Over the forecast period, the key growth opportunities for players are linked to technological improvement and innovation of wearable electronics. This will help them to address demand from local consumers who are becoming increasingly tech-savvy, as well as being drawn to tech products that offer unique features and functionalities.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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