Executive Summary

Aug 2019
PROSPECTS
Better health awareness brings lifestyle changes, supporting wearable electronics

Wearable electronics recorded the second strongest retail volume growth after OLED TVs in consumer electronics in Poland in 2019. Consumers are becoming increasingly aware of the necessity of minimum levels of daily physical activity in order to maintain good health.

Activity watch (analogue) enjoys strong growth among wealthier consumers due to high-end designs

Activity watch (analogue) again recorded the strongest retail volume growth within wearable electronics in 2019, albeit from a small base. These products feature classic and fashionable designs, which are attractive to some Polish consumers who seek more than just functionality.

Internet retailing the major channel for wearable electronics due to attractive pricing

Internet retailing extended its position as the leading channel for wearable electronics in 2019. Online stores not only provide an extensive range of products, they also offer highly attractive prices and efficient deliveries, making them the preferred option for consumers of wearable electronics.

COMPETITIVE LANDSCAPE
Garmin Polska extends its lead in wearable electronics

Garmin extended its lead in wearable electronics in 2019. The company’s extensive product portfolio and new product development attracts consumers.

Xiaomi records the strongest retail volume growth in wearable electronics

Xiaomi recorded the strongest retail volume growth in wearable electronics in 2019. Its lower-priced activity watches reach a wide range of consumers who wish to try technological solutions without spending large sums of money.

Suunto records the strongest growth in smart wearables

Suunto by Amer Sports Poland recorded the strongest retail volume growth in smart wearables in 2019, largely due to its small sales base. Suunto offers a range of high-quality, premium-priced smart wearables which are equipped with the latest innovations such as its FusedTrack function, which offers more accurate activity readings between GPS measurements.

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Wearable Electronics in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wearable Electronics in Poland?
  • What are the major brands in Poland?
  • What is the growth rate for Wearable Electronics in Poland?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Wearable Electronics in Poland - Category analysis

HEADLINES

PROSPECTS

Better health awareness brings lifestyle changes, supporting wearable electronics
Activity watch (analogue) enjoys strong growth among wealthier consumers due to high-end designs
Internet retailing the major channel for wearable electronics due to attractive pricing

COMPETITIVE LANDSCAPE

Garmin Polska extends its lead in wearable electronics
Xiaomi records the strongest retail volume growth in wearable electronics
Suunto records the strongest growth in smart wearables

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Consumer Electronics in Poland - Industry Overview

EXECUTIVE SUMMARY

Retail volume growth slows in 2019
Economic improvements continue to support consumer confidence
Large, foreign manufacturers dominate the market
Electronics and appliance specialist retailers remains the top distribution channel for consumer electronics
New technology expected to drive sales over the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources