Wearable electronics recorded the second strongest retail volume growth after OLED TVs in consumer electronics in Poland in 2019. Consumers are becoming increasingly aware of the necessity of minimum levels of daily physical activity in order to maintain good health.
Activity watch (analogue) again recorded the strongest retail volume growth within wearable electronics in 2019, albeit from a small base. These products feature classic and fashionable designs, which are attractive to some Polish consumers who seek more than just functionality.
Internet retailing extended its position as the leading channel for wearable electronics in 2019. Online stores not only provide an extensive range of products, they also offer highly attractive prices and efficient deliveries, making them the preferred option for consumers of wearable electronics.
Garmin extended its lead in wearable electronics in 2019. The company’s extensive product portfolio and new product development attracts consumers.
Xiaomi recorded the strongest retail volume growth in wearable electronics in 2019. Its lower-priced activity watches reach a wide range of consumers who wish to try technological solutions without spending large sums of money.
Suunto by Amer Sports Poland recorded the strongest retail volume growth in smart wearables in 2019, largely due to its small sales base. Suunto offers a range of high-quality, premium-priced smart wearables which are equipped with the latest innovations such as its FusedTrack function, which offers more accurate activity readings between GPS measurements.
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This industry report originates from Passport, our Consumer Electronics market research database.