Wearable electronics will continue to see sales rise over the forecast period thanks in large part to Italian consumers’ increasing attention to health and wellbeing. Furthermore, increasingly health conscious consumers are sharing their fitness efforts on social media in growing numbers in order to receive affirmation and encouragement from friends and colleagues.
The penetration rate of wearable electronics is still very low, leaving a lot of room for further growth, particularly as these devices become more sophisticated and their battery life continues to improve. The continued roll out of 5G networks is also likely to provide a boost to demand for wearable electronics by facilitating connectivity and making these devices more efficient in terms of power use.
Despite supply chain difficulties and a generally uncertain economic environment, the unit prices of smart wearables is expected to show a steady decline during the forecast period, thanks to the increasing presence of low-cost brands. This will apply to both smartwatches and sports watches, which will comprise part of the wider portfolio of products of smartphone brands.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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