Retail constant value sales of wearable electronics are expected to more than treble across the forecast period. Smart wearables will be the main driver of this growth: By the end of the forecast period, they will account for more than three quarters of value sales in this category.
E-commerce will continue to grow in popularity as a distribution channel for wearable electronics, with younger consumers in particular attracted by its convenience, wide product offer and competitive pricing. The fact that manufacturers like Xiaomi are particularly focused on internet retail will also play a role in this.
Increasingly, consumers will find themselves lured into brand ecosystems in wearable electronics: Owners of Samsung, Xiaomi and Apple smartwatches and laptops will be more like to buy the smart wearables of these brands to benefit from improved connectivity and enhanced functionality. Brand loyalty will also play a role in this.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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