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Country Report

Wearable Electronics in

Wearable Electronics in Morocco

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Non-essential purchases of wearable electronics postponed as COVID-19 hits

COVID-19 resulted in the still very immature wearable electronics category in Morocco dropping from a positive performance in 2019 into negative growth for all categories in 2020. Fashionable products were becoming mainstream in wearable electronics prior to COVID-19.

Limited consumer base and competition from smartphones evident in 2020

Even prior to COVID-19, purchases of smart wearables and activity watches were limited mainly to fitness enthusiasts in upper-income segments. However, some companies were targeting children with these products as they sought to expand their consumer base, offering products with very attractive colours or famous cartoon characters.

Apple maintains lead, but cheaper alternatives see volume share gains

International players continued to lead this category in Morocco in 2020. This is mainly because consumers are always looking for high-quality products, and tend to value international brands more than local offerings.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Morocco?
What are the major brands in Morocco?
What is the growth rate for Wearable Electronics in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Non-essential purchases of wearable electronics postponed as COVID-19 hits

Limited consumer base and competition from smartphones evident in 2020

Apple maintains lead, but cheaper alternatives see volume share gains

RECOVERY AND OPPORTUNITIES

Health and improved connectivity to underpin strong recovery from low base

Functionality and fashion value to boost growth of activity watches

Cheaper Chinese products likely to appeal to consumers seeking value for money

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 2 Sales of Wearable Electronics by Category: Value 2015-2020
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

Megatrends

Country Report

Wearable Electronics in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Non-essential purchases of wearable electronics postponed as COVID-19 hits

Limited consumer base and competition from smartphones evident in 2020

Apple maintains lead, but cheaper alternatives see volume share gains

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wearable Electronics in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Non-essential purchases of wearable electronics postponed as COVID-19 hits

Limited consumer base and competition from smartphones evident in 2020

Apple maintains lead, but cheaper alternatives see volume share gains

RECOVERY AND OPPORTUNITIES

Health and improved connectivity to underpin strong recovery from low base

Functionality and fashion value to boost growth of activity watches

Cheaper Chinese products likely to appeal to consumers seeking value for money

CATEGORY DATA

Consumer Electronics in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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