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Learn moreOct 2020
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COVID-19 resulted in the still very immature wearable electronics category in Morocco dropping from a positive performance in 2019 into negative growth for all categories in 2020. Fashionable products were becoming mainstream in wearable electronics prior to COVID-19.
Even prior to COVID-19, purchases of smart wearables and activity watches were limited mainly to fitness enthusiasts in upper-income segments. However, some companies were targeting children with these products as they sought to expand their consumer base, offering products with very attractive colours or famous cartoon characters.
International players continued to lead this category in Morocco in 2020. This is mainly because consumers are always looking for high-quality products, and tend to value international brands more than local offerings.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wearable Electronics industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wearable Electronics in Morocco market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.