Activity watch (digital) is the dominant product type in the wearable electronics category. Due to the presence of a greater number of players in the category, the average unit price of these products has been dropping over time.
Retail sales of wearable electronics are dominated by internet retailing. The strong preference for online platforms is because of the discounts and deals offered by manufacturers, in collaboration with e-retailers.
Xiaomi technology India Pvt Ltd is the leader in the activity wearables category, with the Mi brand performing well. The brand has been present in the category since 2014, and is one of the best-known brands.
Samsung India Electronics Pvt Ltd leads volume sales of smart wearables, followed by Apple India Pte Ltd. Samsung’s share has fallen as more players enter the market.
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Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.