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Country Report

Wearable Electronics in

Wearable Electronics in India

14 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Rising health-consciousness among consumers boosts sales of activity wearables

Activity wearables such as activity bands and activity watches have gained immense popularity among consumers in urban India. With consumers now more conscious of their health, they have adopted activity wearables to keep track of their daily step count, calories burnt and sleep habits, among other things.

Smart wearables still at a nascent stage

Smart wearables have a small share of the entire wearable electronics market in India owing to low consumer awareness about the uses of such products and their higher price point. However, consumers who are aware of the benefits and convenience of integrating smart wearables with smartphones and the option of downloadable apps consider them very useful and are purchasing these products.

Significant role for internet retailing

Internet retailing accounts for a dominant share of wearable electronics sales. Being a niche segment with products launched in limited stocks, most of brands prefer to sell their products online.

COMPETITIVE LANDSCAPE

Samsung India Electronics Pvt Ltd leads the smart wearables segment

Samsung India Electronics Pvt Ltd is the leader in the smart wearables category, largely as a result of a wide range of products offered at different price points. Additionally, the company has benefited from promotions carried out for its smartwatches in tandem with the purchase of its smartphones, which have increased customer traction for its smart wearables.

Domestic players have limited presence

International brands dominated the sales of smart wearables due to limited presence of national level manufacturers. Titan Company Limited, with its Juxt brand of smartwatches, is, however, a notable domestic player in this segment.

Xiaomi Technology India Pvt Ltd emerges as leader in activity wearables

Xiaomi Technology India Pvt Ltd emerged as the leader in the activity wearables segment in 2018. The popularity of Xiaomi in the smartphones category has rubbed off on its performance in activity wearables.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in India?
What are the major brands in India?
What is the growth rate for Wearable Electronics in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in India - Category analysis

HEADLINES

PROSPECTS

Rising health-consciousness among consumers boosts sales of activity wearables

Smart wearables still at a nascent stage

Significant role for internet retailing

COMPETITIVE LANDSCAPE

Samsung India Electronics Pvt Ltd leads the smart wearables segment

Domestic players have limited presence

Xiaomi Technology India Pvt Ltd emerges as leader in activity wearables

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in India - Industry Overview

EXECUTIVE SUMMARY

Portable consumer electronics and in-home consumer electronics register highest sales

Shifting consumer trends and evolving technology as key parameters deciding success of products

International players continue to dominate consumer electronics sales

Store-based retailing still preferred, however internet retailing emerges strongly

Consumer electronics expected to recover over the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising health-consciousness among consumers boosts sales of activity wearables

Smart wearables still at a nascent stage

Significant role for internet retailing

COMPETITIVE LANDSCAPE

Samsung India Electronics Pvt Ltd leads the smart wearables segment

Domestic players have limited presence

Xiaomi Technology India Pvt Ltd emerges as leader in activity wearables

Samples

Overview

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Table of Contents

Wearable Electronics in India - Category analysis

HEADLINES

PROSPECTS

Rising health-consciousness among consumers boosts sales of activity wearables

Smart wearables still at a nascent stage

Significant role for internet retailing

COMPETITIVE LANDSCAPE

Samsung India Electronics Pvt Ltd leads the smart wearables segment

Domestic players have limited presence

Xiaomi Technology India Pvt Ltd emerges as leader in activity wearables

CATEGORY DATA

Consumer Electronics in India - Industry Overview

EXECUTIVE SUMMARY

Portable consumer electronics and in-home consumer electronics register highest sales

Shifting consumer trends and evolving technology as key parameters deciding success of products

International players continue to dominate consumer electronics sales

Store-based retailing still preferred, however internet retailing emerges strongly

Consumer electronics expected to recover over the forecast period

MARKET DATA

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