Executive Summary

Sep 2019
PROSPECTS
Economically priced activity wearables drive the category

Activity watch (digital) is the dominant product type in the wearable electronics category. Due to the presence of a greater number of players in the category, the average unit price of these products has been dropping over time.

Consumers continue to rely on internet retailing for purchasing wearable electronics

Retail sales of wearable electronics are dominated by internet retailing. The strong preference for online platforms is because of the discounts and deals offered by manufacturers, in collaboration with e-retailers.

COMPETITIVE LANDSCAPE
Xiaomi Technology India Pvt Ltd continues to lead the activity wearables category

Xiaomi technology India Pvt Ltd is the leader in the activity wearables category, with the Mi brand performing well. The brand has been present in the category since 2014, and is one of the best-known brands.

Samsung India Electronics Pvt Ltd retains the lead in smart wearables

Samsung India Electronics Pvt Ltd leads volume sales of smart wearables, followed by Apple India Pte Ltd. Samsung’s share has fallen as more players enter the market.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Wearable Electronics in India

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wearable Electronics in India?
  • What are the major brands in India?
  • What is the growth rate for Wearable Electronics in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Wearable Electronics in India - Category analysis

HEADLINES

PROSPECTS

Economically priced activity wearables drive the category
Consumers continue to rely on internet retailing for purchasing wearable electronics

COMPETITIVE LANDSCAPE

Xiaomi Technology India Pvt Ltd continues to lead the activity wearables category
Samsung India Electronics Pvt Ltd retains the lead in smart wearables

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Consumer Electronics in India - Industry Overview

EXECUTIVE SUMMARY

Consumer electronics continues to grow, with a rapidly changing landscape
Consumers look for enhanced experiences with technological advancements in consumer electronics
Samsung India Electronics Pvt Ltd leads in the face of intense competition
Electronics and appliance specialist retailers dominate but internet retailing continues to grow
Slowdown expected in the forecast period, owing to market maturity

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources