Wearable Electronics in India

PROSPECTS

Rising health-consciousness among consumers boosts sales of activity wearables

Activity wearables such as activity bands and activity watches have gained immense popularity among consumers in urban India. With consumers now more conscious of their health, they have adopted activity wearables to keep track of their daily step count, calories burnt and sleep habits, among other things.

Smart wearables still at a nascent stage

Smart wearables have a small share of the entire wearable electronics market in India owing to low consumer awareness about the uses of such products and their higher price point. However, consumers who are aware of the benefits and convenience of integrating smart wearables with smartphones and the option of downloadable apps consider them very useful and are purchasing these products.

Significant role for internet retailing

Internet retailing accounts for a dominant share of wearable electronics sales. Being a niche segment with products launched in limited stocks, most of brands prefer to sell their products online.

COMPETITIVE LANDSCAPE

Samsung India Electronics Pvt Ltd leads the smart wearables segment

Samsung India Electronics Pvt Ltd is the leader in the smart wearables category, largely as a result of a wide range of products offered at different price points. Additionally, the company has benefited from promotions carried out for its smartwatches in tandem with the purchase of its smartphones, which have increased customer traction for its smart wearables.

Domestic players have limited presence

International brands dominated the sales of smart wearables due to limited presence of national level manufacturers. Titan Company Limited, with its Juxt brand of smartwatches, is, however, a notable domestic player in this segment.

Xiaomi Technology India Pvt Ltd emerges as leader in activity wearables

Xiaomi Technology India Pvt Ltd emerged as the leader in the activity wearables segment in 2018. The popularity of Xiaomi in the smartphones category has rubbed off on its performance in activity wearables.

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