Wearable Electronics in Singapore

PROSPECTS

Government takes an active stance in developing smart wearables

Beyond fitness and lifestyle applications, the government is actively investing to incorporate healthcare, brain training, adventure and photography in smart wearables. Through the Agency for Science, Technology and Research (A*STAR), the government supports research and development that meets national needs and provides competitive advantages as a nation.

Activity watches (analogue) continues to see the strongest growth

While smart wearables enjoy strong growth, activity watches (analogue) continue to record the highest growth rates in wearable electronics. Coupled with strong government initiatives, there is an increased awareness of healthy living and consumers in Singapore are keeping themselves physically active to ensure a healthy lifestyle.

COMPETITIVE LANDSCAPE

Apple continues to lead wearable electronics

Apple South Asia Pte Ltd continued to lead wearable electronics in 2019. The company remains active in development and innovation with its trials of one of the largest heart-screening studies, in which the Apple Watch is used to spot patients with undiagnosed heart-rhythm problems, producing low error rates.

Fitbit leads activity wearables

Fitbit Singapore Pte Ltd remained the leading player in activity wearables in 2019. Fitbit has successfully defended its leading position with good marketing and its extensive efforts to spread awareness and target a growing audience in activity wearables.

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