Over the forecast period, while the category will see signs of maturity, as more and more consumers already own devices, demand is set to continue to be driven by changing consumer lifestyles, with the local population being increasingly health-conscious and active. As the health and wellness trend gains traction, new types of consumers will seek to be outdoors more often and engage in exercise, creating new demand for wearable electronics.
Economic uncertainty and galloping inflation will pose certain threats for wearable electronics. With their expenditures on the rise, some Romanians will feel reluctant to spend on non-essential goods, including wearable electronics.
Romanians will increasingly embrace healthier lifestyles, including greater participation in sports and outdoor activities such as mountain hiking/biking and trail running and exercise regimes. As consumers become more attuned to tracking their activities and monitoring their heart rates and general health condition, there will be growing interest in innovative devices able to provide detailed and accurate personal data.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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