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Country Report

Wearable Electronics in

Wearable Electronics in Romania

15 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Intensifying demand for wearable electronics

Romanians are increasingly preoccupied with living a healthier life or in practicing sports. There is also interest in innovative devices, which can provide the consumer with personal stats.

Activity watches (digital) records the strongest retail volume growth

Romanians are especially fond of social media, with Facebook their favourite platform, where they share photos or various activities from their lives. It has become more common to use activity tracking apps, such as Garmin Connect, Strava, Endomondo and Runtastic.

Chained specialists and internet retailing the main channels for wearable electronics

Wearable electronics consumers prefer modern retail channels. Chained electronics and appliance retailers are the leading distributors of wearable electronics as they have a consistent portfolio of wearable electronics and feature the latest launches.

COMPETITIVE LANDSCAPE

Samsung leads smart wearables

Samsung remains the well-established leader within smart wearables, benefiting from a strong brand image and from being one of the first smart wearables products to appear in Romania. Other notable smart wearable brands include Huawei and Apple Watch.

Activity wearable buyers prefer Garmin

Activity wearables is highly heterogeneous, comprising of both low- and high-priced products. Whereas domestic players or brands such as Xiaomi target consumers less willing to spend, the likes of Apple target more sophisticated consumers.

Domestic players hold their ground

Domestic players are also trying to take advantage of the growing demand for wearable electronics. In 2017, Televoice Grup launched Evolio X-Fit Pro, a waterproof activity wearable, with improved sensors at an affordable price, focusing on an ergonomic, modern and minimalistic design.

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Wearable Technology Sample Report Wearable Technology Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Romania?
What are the major brands in Romania?
What is the growth rate for Wearable Electronics in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in Romania - Category analysis

HEADLINES

PROSPECTS

Intensifying demand for wearable electronics

Activity watches (digital) records the strongest retail volume growth

Chained specialists and internet retailing the main channels for wearable electronics

COMPETITIVE LANDSCAPE

Samsung leads smart wearables

Activity wearable buyers prefer Garmin

Domestic players hold their ground

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for consumer electronics in Romania

More sophisticated consumers

International brands dominate sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Intensifying demand for wearable electronics

Activity watches (digital) records the strongest retail volume growth

Chained specialists and internet retailing the main channels for wearable electronics

COMPETITIVE LANDSCAPE

Samsung leads smart wearables

Activity wearable buyers prefer Garmin

Domestic players hold their ground

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wearable Electronics in Romania - Category analysis

HEADLINES

PROSPECTS

Intensifying demand for wearable electronics

Activity watches (digital) records the strongest retail volume growth

Chained specialists and internet retailing the main channels for wearable electronics

COMPETITIVE LANDSCAPE

Samsung leads smart wearables

Activity wearable buyers prefer Garmin

Domestic players hold their ground

CATEGORY DATA

Consumer Electronics in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for consumer electronics in Romania

More sophisticated consumers

International brands dominate sales

Chained specialist retailers are the most successful outlets

Bright future for consumer electronics in Romania

MARKET DATA

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