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Country Report

Wearable Electronics in

Wearable Electronics in Romania

17 pages, Aug 2017

US$990

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Executive Summary

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TRENDS

In line with growing living standards, Romanians are shifting towards high performing devices. Romanian consumers are fascinated with new gadgets and are also becoming increasingly health conscious. As a result, wearable electronics are proving to be highly popular, with volume sales in the area rising by 66% in 2017. Wearable electronics are becoming increasingly complex in order to satisfy the demands of more exigent consumers. There is a large range of prices within the area, with brands addressing a wide array of consumer segments (cheap brands include Xiaomi, while Apple is one of the most expensive).

COMPETITIVE LANDSCAPE

Samsung was the leading brand within smart wearables in 2017, accounting for 31% of volume sales, with Samsung Gear S 3 becoming available in November 2016. Apple, Huawei and Samsung accounted for a combined 67% of volume sales in 2017, with an Apple watch which retails at RON80,000 currently being the most expensive smart wearable available in the country.

PROSPECTS

Romania is a country with great potential for wearables, with there being large scope for growth in the area. The fact that Romanians are becoming more preoccupied with their health and wellness is positively impacting the performance of the category. Indeed, wearable electronics is set to post a volume CAGR of 43% over the forecast period, with sales reaching 678,000 units by 2022.

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Wearable Technology Sample Report Wearable Technology Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Romania?
What are the major brands in Romania?
What is the growth rate for Wearable Electronics in Romania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Country Report

Wearable Electronics in Romania

New Report Guarantee

Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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