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Learn moreOct 2020
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Wearable electronics is expected to see very fast, if slower, retail volume growth over 2020 as a whole. This is partly due to growth being derived from an ever-higher sales base in this relatively new and dynamic category.
Romanians are increasingly embracing healthier lifestyles, including greater participation in sports and outdoor activities like mountain hiking/biking and trail running and exercise regimes. As consumers become more attuned to tracking their activities and monitoring their heart rates and general health condition, there is growing interest in innovative devices able to provide detailed and accurate personal data.
Activity wearables, the dominant category, is highly heterogeneous, comprising low- and high-priced brands/products. Whereas domestic players and value for money brands like Xiaomi appeal to more price-sensitive consumers, brands like Apple and Samsung target more affluent and sophisticated consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wearable Electronics industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wearable Electronics in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.