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Country Report

Wearable Electronics in

Wearable Electronics in South Korea

14 pages, Aug 2018

US$990

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Executive Summary

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PROSPECTS

Analogue and digital activity watches drive sales of activity wearables

Activity wearables is expected to keep growing in retail volume terms over the forecast period, strongly supported by analogue activity watches. However, the decline expected in activity bands will pull down the overall retail volume CAGR for activity wearables.

Developing technologies set to lead to a double-digit CAGR for smart wearables

During the forecast period, smart wearables is expected to see a double-digit retail volume CAGR, outperforming overall wearable electronics. Smart wearables have more features than activity wearables, and the average unit price is continuously falling, to as little as KRW269,000.

Omnichannel strategies help to spread knowledge about wearables

Internet retailing is the main retail channel for wearable electronics, accounting for a dominant volume share in 2018, followed by electronics and appliance specialist retailers. Towards the end of the review period, the distribution share of internet retailing kept increasing, whilst the share of electronics and appliance specialist retailers declined.

COMPETITIVE LANDSCAPE

Xiaomi is the dominant player in activity wearables

Xiaomi remained the leader in activity wearables in 2018, holding a dominant retail volume share. The Xiaomi Mi-band 2 is still popular amongst Korean consumers thanks to its reasonable price of KRW25,000; this is its major competitive advantage compared with other activity wearables.

Samsung works with other players to develop smart wearable functions

In 2018, Samsung Electronics remained by far the leading player in smart wearables. Samsung Gear S3 was equipped with the Samsung Pay mobile payment system from May 2017.

Increasing interest in wearable devices for children

SK Telecom was third in wearable electronics in retail volume terms in 2018, and it held second position within activity wearables. The company introduced Cookiz Watch Joon as an activity wearable for children in 2014, and Cookiz Watch Joon 3 was released in September 2016.

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Wearable Technology Sample Report Wearable Technology Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in South Korea?
What are the major brands in South Korea?
What is the growth rate for Wearable Electronics in South Korea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in South Korea - Category analysis

HEADLINES

PROSPECTS

Analogue and digital activity watches drive sales of activity wearables

Developing technologies set to lead to a double-digit CAGR for smart wearables

Omnichannel strategies help to spread knowledge about wearables

COMPETITIVE LANDSCAPE

Xiaomi is the dominant player in activity wearables

Samsung works with other players to develop smart wearable functions

Increasing interest in wearable devices for children

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in South Korea - Industry Overview

EXECUTIVE SUMMARY

Volume growth for consumer electronics in 2018

Increasing the opportunities in wireless speakers

Local companies dominate consumer electronics

Electronics and appliance specialist retailers and internet retailing lead distribution

Consumer electronics is expected to see slight growth in volume sales

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Analogue and digital activity watches drive sales of activity wearables

Developing technologies set to lead to a double-digit CAGR for smart wearables

Omnichannel strategies help to spread knowledge about wearables

COMPETITIVE LANDSCAPE

Xiaomi is the dominant player in activity wearables

Samsung works with other players to develop smart wearable functions

Increasing interest in wearable devices for children

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wearable Electronics in South Korea - Category analysis

HEADLINES

PROSPECTS

Analogue and digital activity watches drive sales of activity wearables

Developing technologies set to lead to a double-digit CAGR for smart wearables

Omnichannel strategies help to spread knowledge about wearables

COMPETITIVE LANDSCAPE

Xiaomi is the dominant player in activity wearables

Samsung works with other players to develop smart wearable functions

Increasing interest in wearable devices for children

CATEGORY DATA

Consumer Electronics in South Korea - Industry Overview

EXECUTIVE SUMMARY

Volume growth for consumer electronics in 2018

Increasing the opportunities in wireless speakers

Local companies dominate consumer electronics

Electronics and appliance specialist retailers and internet retailing lead distribution

Consumer electronics is expected to see slight growth in volume sales

MARKET DATA

SOURCES

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