Wearable electronics offers further growth potential in South Korea for the forecast period as related services and content continue to evolve and competition intensifies as players attempt to differentiate. There is likely to be further development in terms of medical data accumulated by increasingly sophisticated technology that moves beyond basic functionality when exercising to managing health conditions, and towards early diagnosis of certain diseases.
Increasingly sophisticated smart wearables will ensure the more dynamic performance of this category over the forecast period. Even after the threat of COVID-19 wanes in South Korea, local citizens are now more likely to focus on their health and overall wellbeing as a result of the pandemic, and are likely to continue to retain new habits, such as taking regular exercise and reviewing results via their smartphones.
Wearable electronics is one of the few consumer electronics categories in South Korea where sales are convincingly dominated by e-commerce. Their small size and lightweight nature makes them suitable for home delivery, and therefore, many foreign producers tend to promote and launch their products in South Korea mainly online rather than offline to reduce business costs.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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