Although the macroeconomic environment has been casting a negative outlook for the past couple of years around the globe, and especially in China, premiumisation has been on an upward trend for consumer electronics in general, as the higher-income consumer segments usually have more stable spending power – even under strained situations. However, for wearable electronics, something slightly different is gaining traction: while premium models, especially in smart wearables, are driving up sales due to their functional and aesthetic offerings, consumers are increasingly eyeing affordable models without downgrading their quest for quality and functionality.
As smart wearables make their way into more niche areas, consumer demands have also been evolving, calling for more pinpointed product innovation to satisfy the diversified needs of different user groups. For example, although health monitoring functions have been the focus of manufacturers to leverage as a competitive edge for several years, with leading players like Huawei already having a series of patents in this capacity, smartwatches specifically designed for the elderly are still in a nascent stage.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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