Wearable electronics still has much scope for growth in terms of penetration. Growing consumer awareness and popularity will continue to drive demand, supported by continuous technological development, segmentation of different models, and more affordable prices.
Health concerns are set to be an ongoing driver of activity watches. One of visible effects of COVID-19 was an increase in physical activity and outdoor activity among the Portuguese population.
Smart watches are expected to present the best evolution over the forecast period. The premiumisation trend is also expected grow, with consumers switching up to the higher-priced models in the medium segment, along with the luxury brands gaining further traction.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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