The increasing popularity of the revamped Wear OS in addition to the gradual waning threat of the pandemic globally means that wearable electronics as a whole is likely to further expand in terms of the number of new products available, leading to greater visibility and popularity of the category. In the past, Apple Watch was the go-to product for many consumers who wanted a smartwatch, and its historical strength in smart wearables means that there was only one price point for such devices.
The improvements to the functionality and features of the operating systems of leading smart wearable producers (Apple, Samsung, Garmin) means that this segment will continue to dominate the category in Hong Kong and gain further share from other formats under activity wearables. Apple’s recent upgrade of its watchOS has multiple new functions that overlap with existing activity bands, such as heart rate and sleep quality tracking, further reducing the unique selling points that activity bands and activity watches originally held over smartwatches.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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