Being a newer product in the category, activity watch (analogue) is anticipated enjoy slightly prolonged positive volume growth when compared to activity watch (digital). Activity watch (analogue) appeals to consumers who demand a more minimalist and traditional user interface/design, as well as those not wanting another device which may distract them, in line with digital fatigue which some consumers are experiencing.
Players seeking to distinguish themselves in the heavily competitive and saturated space of smart wearables are beginning to leverage their respective consumer ecosystems to attract and leverage new user cases. For example, the Garmin Instinct 2, which was launched in February 2022, was specifically designed for lorry drivers to take care of their health whilst on the road.
The significant growth of smart wearables has continued to attract new entrants, including Xiaomi or Amazfit, which launched via Argos in 2021. This trend is likely to continue to contribute to the dynamism of smart wearables, as new products are launched at lower price points, representing competition for the leading players.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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