Despite the financial stress that is being experienced among most Egyptian households, the health and wellness trend is expected to gather pace and will drive sales of wearable electronics in the forthcoming period, especially in younger age groups. Even though the effects of the pandemic have largely faded from everyday life, consumers are still cautious and are prioritising spending on all items that enhance or care for their health and vitality.
The current economic issues facing Egypt are expected to resolve very slowly, and so it is anticipated that the need for affordable wearables will remain strong for much of the forecast period. With purchasing power compromised, but consumers still keen to buy and upgrade wearables, many consumers will be attracted towards generic brands that offer quality at an affordable price.
E-commerce will be the favoured option as consumers remain price conscious in the forthcoming years. This online channel provides better price comparisons and gives buyers the fastest exposure to the newest models.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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