The forecast for smart wearables is optimistic as the shift from conventional watches to smart watches continues. Importantly, the smart watches is anticipated to remain a fashionable item among younger consumers.
Outside of watches, the potential for other types of smart wearables to gain traction appears limited. This is partly due to the rather conservative nature of many Austrian consumers towards innovation in electronics, especially when they do not immediately see a functional benefit.
The decline in activity watches and bands is having an impact on distribution, with the retail volume share of “other” non-grocery retailers (mostly sports goods stores) at risk of dropping further in the forecast period. The retail volume share of e-commerce is expected to remain comparably high in wearable electronics, with plenty of untapped potential in the form of an above-average young and technology-savvy consumer base.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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