As the shift from conventional to smart watches is set to continue, retail volume sales of wearable electronics are expected to remain at a high level, but peak in the short to medium term. At the same time, the cannibalisation of less functional activity watches by smart watches is predicted to continue.
The leader in smart wearables, and wearable electronics overall, Apple, is likely to come under stronger pressure in the forecast period. Apple customers are considered technophiles and high spenders, and Apple Watch is still considered by many to be the only true smartwatch among many imitators.
Interesting new launches towards the end of the review period included wearable electronics specifically intended for senior consumers. Towards the end of 2022, emporia Telecom Produktions- & Vertriebs- GmbH & Co KG, the leader in mobile phones for seniors, presented emporiaWATCH.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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