Executive Summary

Aug 2019
PROSPECTS
Rising demand for smartwatches lifts performance of wearable electronics

Strong demand for smart wearables continued to bolster the development of wearable electronics in 2019. Smartwatches performed especially well as the innovative features and functions of new models launched towards the end of the review period helped to convince more Dutch consumers of the benefits of such products.

More companies expected to introduce devices that support contactless payments

Another factor that helped to strengthen demand for smartwatches and other types of smart wearables in 2019 was the growing availability of products that can be used to make contactless payments. Working in conjunction with local financial service providers such as Rabobank, ABN Amro and ICS, Fitbit Inc and Garmin are among the companies that have been to the fore in developing this type of service in the Netherlands.

Internet retailing set to make further gains in distribution

Electronics and appliance specialist retailers remained the leading distribution channel for wearable electronics in volume terms in 2019, followed by internet retailing. Internet retailing made strong volume share gains at the expense of the specialist channel throughout the review period, and this trend looks set to continue towards 2024.

COMPETITIVE LANDSCAPE
Overall leader Fitbit launches Fitbit Pay service in the Netherlands

Fitbit remained the clear leader in wearable electronics in volume terms in 2019. This was chiefly due to its commanding lead in activity wearables, where it enjoys an early mover advantage and a reputation for innovation, though it was also present in smart wearables.

Innovations support positive performances for Apple, Samsung and Garmin

Apple remained the leading player in smart wearables in 2019, followed by Samsung. Both companies continued to record strong growth in volume sales, with Apple being the more dynamic of the two thanks to the success of its Apple Watch Series 4, which was launched in September 2018.

Chinese players Huawei and Xiaomi continue to advance in 2019

Though they remained relatively minor players, Chinese companies Huawei and Xiaomi performed positively in wearable electronics in 2019. Huawei benefited from the launch of a number of new products in late 2018 and early 2019, including the Active and Elegant editions of its Huawei Watch GT.

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Wearable Electronics in the Netherlands

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wearable Electronics in Netherlands?
  • What are the major brands in Netherlands?
  • What is the growth rate for Wearable Electronics in Netherlands?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Wearable Electronics in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Rising demand for smartwatches lifts performance of wearable electronics
More companies expected to introduce devices that support contactless payments
Internet retailing set to make further gains in distribution

COMPETITIVE LANDSCAPE

Overall leader Fitbit launches Fitbit Pay service in the Netherlands
Innovations support positive performances for Apple, Samsung and Garmin
Chinese players Huawei and Xiaomi continue to advance in 2019

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Consumer Electronics in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Volume sales continue falling, but 2019 brings marginal recovery in value terms
Dutch consumers show growing interest in premium-orientated electronics
Chinese players focused on value-for-money products continue to progress
Internet retailing continues to gain ground in distribution
Improved market performance projected for the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources