Ongoing and rising trends for connectivity and wellbeing will keep volume sales of electronic wearables robust over the forecast period, with only activity bands falling. Turkish consumers increasingly seek healthier lifestyles and are embracing more exercise and sports.
Over the forecast period, the target audience for wearable electronics is highly likely to expand from high-income consumers to mid-income consumers, thanks to the growing availability of more affordable brands. Brands such as Xiaomi and Fitbit are expected to continue to steal shares from more expensive brands like Apple Watch.
In line with the trend seen elsewhere in consumer electronics, e-commerce sales boomed during COVID-19 for wearable electronics, with the channel almost doubling its share at the height of the pandemic. The channel stole massive share from appliances and electronics specialists.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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