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Wearable Electronics in Turkey

August 2022
USD 990
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wearable Electronics industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Wearable Electronics in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wearable Electronics in Turkey?
  • Which are the leading brands in Turkey?
  • How are products distributed in Turkey?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Wearable Electronics in Turkey - Category analysis

KEY DATA FINDINGS

Wearable electronics sees strong growth with products appealing to higher-income consumers
Samsung and Apple Watch benefit from popularity in smartphones
Pandemic-inspired health concerns support sales in wearable electronics
Connectivity and health and wellness trends will drive growth
Though brands to focus more on mid-income segments, prices will still rise
Both e-commerce and discounters set to strengthen
Table 1 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 2 Sales of Wearable Electronics by Category: Value 2017-2022
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027

Consumer Electronics in Turkey - Industry Overview

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Wearable Electronics

    • Activity Bands
    • Activity Watch (Analogue)
    • Activity Watch (Digital)
  • Smart Wearables

Wearable Electronics

Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Wearable Electronics research and analysis database.

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