Wearable electronics is expected to shift back to double-digit annual growth rates from 2024 as the Turkish economy makes a recovery. Rising disposable incomes and improved levels of consumer confidence will spur demand for wearable electronics.
As the inclination towards living a healthier lifestyle builds and the urge to maintain physical wellbeing surges, the likelihood of people engaging in sports and physical activities is expected to increase significantly. It is anticipated that the country’s young and urban population will be interested in monitoring and evaluating their physical performance, tracking general physical activity levels, monitoring heart rate, and monitoring various aspects of daily life, including sleep patterns.
At the end of the review period, wearable electronics were largely only affordable for Turkey’s higher income groups. Over the forecast period, the target audience for wearable electronics is highly likely to expand from high-income consumers to mid-income consumers, thanks to the growing availability of more affordable brands.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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