Wearable electronics is expected to maintain positive growth over the forecast period, mainly driven by smart wearables as per the current trend. The majority of French consumers own a watch and, when replacing that watch, many consumers might consider a smart watch instead of a regular watch so there remains room for growth in the category.
Competition is expected to heat up in the category, driven by cheaper models from Chinese brands such as the now-leading Xiaomi, alongside the likes of Huawei. The cheaper prices of these brands will ultimately create polarisation in the category as, on the other hand, it is expected that luxury and premium brands will also become more significant in the category.
E-commerce set to further increase over the forecast period; however, specialist stores will remain very important for this category, as this is not only about functionality but also about design and aesthetics, thus consumers like to try on wearable electronics before they buy them.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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