Demand for wearable electronics in Ukraine continues to be driven by fashion and sports trends. Initially, it was increasingly fashionable to be seen using wearable electronics in society, but a greater interest in sports amongst Ukrainians in addition to greater awareness of general health and wellness issues, now stimulates purchases of wearable electronics for tracking of results when exercising.
Smart wearables dominates demand for wearable electronics in Ukraine and is set to continue to record the highest retail volume and current value growth rates in 2021. Its popularity is linked to the growing penetration of smartphones and mobile internet in the country, and greater functionality of such devices in addition to increasing affordability compared to activity watches (analogue).
Apple Inc is set to gain overall leadership of wearable electronics from Xiaomi in 2021 due to its strength in the more dynamic and dominate smart wearables. Its increasing popularity is supported by the connectivity of Apple Watch with its iPhone brand within smartphones.
Wearable electronics is predicted to continue to penetrate Ukrainian households over the forecast period in line with rising health awareness and tracking of sporting activity, combined with fashion trends and the kudos of being seen wearing a leading brand. Moreover, with an increasing number of Ukrainians likely to return to more regular exercise including visiting the gym as restrictions are eased, wearable electronics will be increasingly perceived as an essential device for tracking one’s activity which will also enable consumers to share data and compare performances with their peers.
While predicted to record slower growth rates in terms of value growth (at constant 2021 prices) and retail volume growth compared to the review period, demand for smart wearables will continue to increase over the forecast period to retain its popularity as the largest category within wearable electronics. The growing number of smartphones will contribute to its further development, while devices with more sports-connected functionality will drive demand for higher quality devices, which will ultimately drive up the average unit price.
Activity bands is predicted to lose further ground to activity watches and smart wearables despite its more affordable price points. Most activity brands lack the features that consumers now expect as standard in wearable electronics, such as heart rate tracking or the ability to receive notifications.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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