Executive Summary

Aug 2019
PROSPECTS
Consumer spending power and connectivity issues stifle category’s potential

Health awareness may stimulate growth among more affluent consumers

Import costs and limited sales make category unattractive

COMPETITIVE LANDSCAPE
E-commerce sites such as Jumia key to sales growth

Smart wearables environment fragmented

Garmin sees share gain in smart wearables thanks to partnership with MTN

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Wearable Electronics in Nigeria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wearable Electronics in Nigeria?
  • What are the major brands in Nigeria?
  • What is the growth rate for Wearable Electronics in Nigeria?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Wearable Electronics in Nigeria - Category analysis

HEADLINES

PROSPECTS

Consumer spending power and connectivity issues stifle category’s potential
Health awareness may stimulate growth among more affluent consumers
Import costs and limited sales make category unattractive

COMPETITIVE LANDSCAPE

E-commerce sites such as Jumia key to sales growth
Smart wearables environment fragmented
Garmin sees share gain in smart wearables thanks to partnership with MTN

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Consumer Electronics in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Nigeria sees urbanisation and rising incomes, but price remains key
Smartphones gain prominence, rural challenges remain
Chinese products a threat, players appeal by offering Nigeria-specific products
Specialist outlets gain strength in 2019, e-commerce falters
Overall market performance set to weaken, infrastructure issues remain

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources