Smart wearables will continue to see strong and dynamic volume growth over the forecast period thanks to increased consumer awareness around the benefits of setting fitness goals and monitoring overall health. In addition, the pandemic placed greater emphasis on being healthy and physically fit to improve immunity.
Over the forecast period, the e-commerce platform will continue to dominate the distribution channel landscape thanks to the wide availability of such products online and the demographic of wearable electronics consumers correlating with those who are confident using e-commerce. Access to reviews of newly launched wearable electronics as well as detailed information on their features will also help prospective customers make their purchasing decision.
Most brands are gradually recognising that there are significant opportunities for growth in smart wearables. As such, many manufacturers are expected to invest in innovation and release new smart wearables with added features.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wearable Electronics industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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