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Country Report

Wearable Electronics in

Wearable Electronics in Hungary

15 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Widening the target segment

Wearable electronics recorded spectacular growth from 2014, and further strong growth is expected thanks to innovation. Younger consumers are the main target; however, wearable electronics also serve as accessories for sportspersons.

Varied consumer preferences

Increasing volume sales of wearable electronics have not yet significantly affected sales of traditional watches in Hungary. Most consumers still prefer traditional watches; however, wearable electronics could be a threat over the coming years.

Prosperous outlook

The increasing penetration of smartphones will boost sales of smart wearables. More consumers are predicted to purchase smart wearables over the forecast period, thanks to reducing internet prices and increasing speeds.

COMPETITIVE LANDSCAPE

Activity wearables

Within wearable electronics, activity wearables is dominated by experienced, knowledgeable electronics manufacturers which have provided devices for fitness purposes for a long time, whilst smart wearables is dominated by large international producers which are present in smartphones and other consumer electronics categories. Xiaomi took the lead from Fitbit in activity wearables in 2018.

Garmin moves with the times

Whilst the low- and mid-priced segments see the highest sales, more expensive brands, such as Garmin, have a smaller customer base. One of its unique advantages is that it offers the Hungarian language in its menus.

Smart wearables

Smart wearables is becoming more consolidated. The leading player in 2018 was the same as in smartphones, Samsung Electronics Magyar.

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Wearable Technology Sample Report Wearable Technology Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Hungary?
What are the major brands in Hungary?
What is the growth rate for Wearable Electronics in Hungary?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in Hungary - Category analysis

HEADLINES

PROSPECTS

Widening the target segment

Varied consumer preferences

Prosperous outlook

COMPETITIVE LANDSCAPE

Activity wearables

Garmin moves with the times

Smart wearables

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving economic prospects lead to growth

Digitalisation supported by legislation

Consolidated competition

Retailing moves online

Favourable forecast for new technologies

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Widening the target segment

Varied consumer preferences

Prosperous outlook

COMPETITIVE LANDSCAPE

Activity wearables

Garmin moves with the times

Smart wearables

Samples

Overview

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Table of Contents

Wearable Electronics in Hungary - Category analysis

HEADLINES

PROSPECTS

Widening the target segment

Varied consumer preferences

Prosperous outlook

COMPETITIVE LANDSCAPE

Activity wearables

Garmin moves with the times

Smart wearables

CATEGORY DATA

Consumer Electronics in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving economic prospects lead to growth

Digitalisation supported by legislation

Consolidated competition

Retailing moves online

Favourable forecast for new technologies

MARKET DATA

SOURCES

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