Wearable electronics will continue to see positive growth over the forecast period in Greece. Notwithstanding the very strong increase in sales at the end of the review period, wearable electronics is a category that still has growth potential as it has not reached maturity.
Offering a wider range of more advance features and as prices are decreasing due to more players entering the category, smart wearables (smartwatches) will outperform activity wearables in terms of retail volume sales in the forecast period. It is expected that the added features, eg answering calls etc, will increase their appeal, not only among existing users of fitness trackers trading up to smartwatches but also by more new users entering the category.
As consumers increasingly pair up their devices, developments in smartphones will also effect fluctuations in shares within wearable electronics. This has already been evidenced in the launch and strong growth of iPhone 13 which gave a boost to sales of Apple Watch in 2021/2022.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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