Wearable Electronics in the United Arab Emirates

PROSPECTS

Government takes initiatives on improving quality of life

Along with health and wellness initiatives taken by governments across the globe in other developed countries, the United Arab Emirates has taken innovative measures to encourage improvement in its residents’ quality of life. Numerous national fitness challenges throughout 2018 helped increased sales of wearable electronics along with residents motivated to opt for a healthier lifestyle.

Design innovation attracts interest

The range of brands available in smartwatches has notably expanded, and rapidly so over the years. This product area is quickly shifting from being exclusive and premium to offering considerably more affordable options.

Wearable electronics as fashion symbols

The ongoing trend of adopting wearable electronics as fashion pieces in everyday wear is fast becoming widespread amongst the residents in the country, significantly amongst the youth. International manufacturers are dominating wearable electronics with very limited presence of domestic brands in the marketplace.

COMPETITIVE LANDSCAPE

Samsung Gulf Electronics leads the smart wearables category

Samsung Gulf Electronics continued to lead the smart wearables category in 2018. Since Samsung Gear S3 was introduced, consumers have been attracted by the new Frontier design S4 that Samsung introduced this in 2018.

Fitbit leads activity wearable category

Fitbit remained the leading player in activity wearables whilst continuing to be challenged by second-ranked Garmin in 2018. Fitbit benefits from being an extremely early and successful global entrant into activity trackers, which ensured that it saw demand from both retailers and customers when it launched in the United Arab Emirates.

International players lead

International manufacturers are dominating wearable electronics as domestic brands are barely present in the marketplace. Wearable electronics are benefiting from the United Arab Emirates' affluent consumer base and a strong enthusiasm for new technology in the country.

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