The government of United Arab Emirates has taken innovative measures to encourage improvements in the quality of life of its residents. Numerous national fitness challenges throughout the year helped increased sales of wearable electronics as they motivated residents to opt for healthier lifestyle.
The range of brands available in smartwatches has been expanding rapidly over the years. A significant number of luxury brands have entered smartwatches offering stylish smart wearables under their brand name.
The ongoing trend of adopting wearables electronics as a fashion item in everyday wear is fast becoming widespread among the residents in the country, particularly among the youth, as international manufacturers dominate wearable electronics with almost no presence of domestic brands. The outlook for smartwatches is supported by the functionality and features that brands have to offer.
Samsung Gulf Electronics FZE continued to lead smart wearables in 2019. Consumers were attracted by the new design on the S4, recently introduced by Samsung.
Fitbit remained the leading player in activity wearables in 2019. This company benefits from being an extremely early and successful global entrant into activity trackers, which ensured that it saw demand from both retailers and customers when it launched in the United Arab Emirates, with many consumers attracted by the brand’s strong global reputation.
International manufacturers are dominating wearable electronics, with almost no presence for domestic brands. Wearable electronics are benefiting from the United Arab Emirates' affluent consumer base and a strong enthusiasm for new technology in the country.
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This industry report originates from Passport, our Consumer Electronics market research database.