Wearable electronics – especially smart wearables – is still a developing category, which means there remains scope for per capita growth through greater penetration. For example, it is noted that the primary target audience for wearables is adult women, so growth opportunities still exist in the targeting of younger consumers and men.
We expect to see more bundling of services from the leading players over the forecast period, as companies vie to garner customer loyalty to their own ecosystems. This also lowers dependence on individual unit sales and gives recurring revenue streams.
Health and wellbeing will remain buzzwords in wearable electronics. For example, addressing health concerns by helping to facilitate a healthy lifestyle is the unique selling proposition for the Fitbit brand.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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