Despite gradually losing retail volume share over the review period, Apple Watch is set to continue to lead smart wearables in Japan in 2022, due to its first-mover advantage. Apple Watch is synonymous with smartwatches for some consumers, and it has continued to expand its user base by incorporating new features, therefore leading the trend from being a useful gadget to a healthcare manager.
Over a year after completing the acquisition of Fitbit in early 2021, Google revealed in May 2022 that it will launch its own smartwatch, Pixel Watch, in the year. With new players such as Xiaomi increasing their shares, Huawei clinging to share with its strong development, and relatively long-time players such as Fitbit and Garmin continuing to increase their sales, if not shares, it may not be an easy category in which to gain much share.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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