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Country Report

Wearable Electronics in

Wearable Electronics in Japan

14 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Underperformance continues for wearable electronics in Japan

When wearable electronics were launched in Japan in 2014, it was said that they would set a new trend in consumer electronics. The reality has been somewhat different from the expectation.

Tokyo Olympics attracts runners to wearable electronics in Japan

The 2020 Tokyo Olympics offers opportunities in various consumer electronics categories, and wearable electronics is no exception. With the hype surrounding the event, more people are taking up running, and there is more demand from runners to monitor their routes, running time, heart rate and calories burnt.

Wearable electronics as a fashion trend has not been prevalent in Japan

In other markets, wearable electronics are growing their sales as they are used as fashion items, led by apparel manufacturers such as Fossil Group; however, this trend has yet to reach Japan. The main reason is the lack of brand awareness for Fossil in Japan.

COMPETITIVE LANDSCAPE

Apple remains the trend-setter in wearable electronics in Japan

Apple remained the leading company in wearable electronics in Japan in 2018. Apple Watch sets major trends in wearable electronics, with examples not limited to compatibility with the Suica system – a pre-paid contactless card system, which can also be used for transactions at convenience stores, vending machines and other retail outlets.

Garmin and Epson target runners

Garmin Japan and Seiko Epson surpassed Fitbit in terms of their retail volume shares in wearable electronics 2018, reflecting the running trend. Garmin is well-known for its precise GPS system, and Epson is the only Japanese brand which has a sizeable share in wearable electronics in Japan; these brands are both chosen by runners in Japan.

Fitbit targets companies

Fitbit struggled in the retail channel in Japan, and shifted to B2B solutions. Businesses in Japan started to invest in employees’ health, to help them achieve a high performance.

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Wearable Technology Sample Report Wearable Technology Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Japan?
What are the major brands in Japan?
What is the growth rate for Wearable Electronics in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in Japan - Category analysis

HEADLINES

PROSPECTS

Underperformance continues for wearable electronics in Japan

Tokyo Olympics attracts runners to wearable electronics in Japan

Wearable electronics as a fashion trend has not been prevalent in Japan

COMPETITIVE LANDSCAPE

Apple remains the trend-setter in wearable electronics in Japan

Garmin and Epson target runners

Fitbit targets companies

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in Japan - Industry Overview

EXECUTIVE SUMMARY

Differing trends across categories

2020 as a milestone

Smartphones lead to changes in the competitive environment

Electronics and appliance specialist retailers leads distribution

Declines expected in most categories in the forecast period

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Underperformance continues for wearable electronics in Japan

Tokyo Olympics attracts runners to wearable electronics in Japan

Wearable electronics as a fashion trend has not been prevalent in Japan

COMPETITIVE LANDSCAPE

Apple remains the trend-setter in wearable electronics in Japan

Garmin and Epson target runners

Fitbit targets companies

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wearable Electronics in Japan - Category analysis

HEADLINES

PROSPECTS

Underperformance continues for wearable electronics in Japan

Tokyo Olympics attracts runners to wearable electronics in Japan

Wearable electronics as a fashion trend has not been prevalent in Japan

COMPETITIVE LANDSCAPE

Apple remains the trend-setter in wearable electronics in Japan

Garmin and Epson target runners

Fitbit targets companies

CATEGORY DATA

Consumer Electronics in Japan - Industry Overview

EXECUTIVE SUMMARY

Differing trends across categories

2020 as a milestone

Smartphones lead to changes in the competitive environment

Electronics and appliance specialist retailers leads distribution

Declines expected in most categories in the forecast period

MARKET DATA

SOURCES

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