While improved health monitoring features appeal to many consumers who are trying to maintain and even improve their health, there is a trade-off with concerns about the collection of personal health data. According to Euromonitor International’s Voice of the Consumer: Lifestyles survey, 55% of US respondents report actively managing their personal data and privacy settings while online in 2022.
Smartwatches with location tracking technology are popular for an unexpected demographic: parents of young children. While parents want to be aware of their children’s whereabouts, they prefer not to gift their young children an expensive smartphone that their children could easily lose, view explicit content on, become addicted to mobile gaming, or overly absorbed in social media.
As the percentage of the US population over the age of 60 continues to grow, there are significant opportunities for health monitoring and assistance products and services to allow the older population to age in place. Both activity watches and smartwatches with health monitoring capabilities can monitor heart rate, breathing patterns, body temperature, aerobic exertion, and other metrics, which can help older people monitor current health conditions, inform users of changes in health, and assist in maintaining a fitness routine.
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Understand the latest market trends and future growth opportunities for the Wearable Electronics industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.See All of Our Definitions
This report originates from Passport, our Wearable Electronics research and analysis database.
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