Wearable Electronics in the US

PROSPECTS

Smart wearable capabilities continue to expand

Smart wearables was most dynamic in wearable electronics in 2019, and will continue to see rapid growth over the forecast period. Manufacturers continue to expand usage occasions for smart wearables through features like LTE wireless connectivity and capabilities that simplify users’ daily routines.

Activity band and activity watch (digital) sales decline

The rise of smart wearables has had a detrimental impact on sales of activity bands and activity watch (digital). While the devices initially grew through their innovative fitness tracking capabilities, they have been overtaken by the features on smarter devices.

Activity watch (analogue) sales grows, but adoption remains limited

Despite another year of growth in 2019, activity watch (analogue) devices still failed to garner mass adoption. While devices are intended to capture the attention of fashion-conscious consumers, their limited connected capabilities leave many consumers unsure about how much added benefit they can get from the connectivity.

COMPETITIVE LANDSCAPE

Apple Watch expands heart health tracking capabilities, and rivals soon follow

Every new generation of the Apple Watch seems to introduce new capabilities that competitors must scramble to catch up with. The Series 4, released in late 2018, features two new heart health tracking capabilities cleared by the US Food and Drug Administration.

Fossil’s newest smart wearables introduce the brand’s most advanced features

In August 2019, the Fossil Group announced its Gen 5 smartwatch models, powered by the latest Google Wear OS and Snapdragon Wear 3100 chip. The Gen 5 watches promise better and faster performance as well as a longer battery life than older models.

LG attempts to combine smart tech with traditional looks

LG’s Watch W7, unveiled in autumn 2018, brought an innovative blend of analogue watch hands on a smart watch with a digital screen. The idea’s novelty captured attention because, unlike an activity watch (analogue), it has an LED screen under the physical watch hands that displays information just like every other smart wearable powered by Google Wear OS.

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