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Learn moreSep 2020
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Wearable electronics remained the strongest performing consumer electronics category in the US going into 2020, as a continuation of a trend witnessed towards the end of the review period, and driven by the larger and more dynamic area of smart wearables. Despite the higher average cost of the latter compared to activity wearables, the ongoing development of smart wearables in terms of expanding usage occasions through features such as LTE wireless connectivity and capabilities have simplified users’ daily routines, in addition to targeting health and fitness tracking and even coaching.
As wearable electronics have continued to grow in popularity, there have been countless new releases at various price points to pull in a wider range of consumers. Within smart wearables, leading players Apple Inc, Samsung Electronics America Inc, and Fitbit Inc all recorded double-retail volume growth in Q2 2020, with cheaper brands such as Fitbit and Garmin offering greater affordability and therefore accessibility to consumers.
With a full-blown pandemic underway in the US in 2020, local consumers have increasingly focused on their personal health. Wearable electronics can give users peace of mind regarding health concerns at this time.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wearable Electronics industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.