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Country Report

Wearable Electronics in

Wearable Electronics in Taiwan

14 pages, Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Watches increasingly seen as more than just accessories

Wearable electronics significantly outperformed the entire Taiwanese consumer electronics market in retail volume growth terms in 2018. Aside from the fact that this is still a relatively new category in Taiwan, its performance was bolstered by innovative launches and growing consumer appreciation for the features and benefits of smartwatches and activity watch (analogue) products.

Rising health awareness in Taiwan bodes well for wearable electronics

The healthy living trend has become more pronounced in Taiwan in recent years. Taiwanese consumers are increasingly choosing health and wellness products and partaking in physical activities such as mountain climbing, running and cycling.

Different brands pursue diverse retail distribution strategies

Electronics and appliance specialist retailers remained the leading distribution channel for wearable electronics in volume terms in 2018. Given the relatively novelty of these devices in Taiwan, before making purchasing decisions many consumers are keen to try them out in physical stores, where sales assistants are on hand to explain their uses and features.

COMPETITIVE LANDSCAPE

Xiaomi leads activity wearables thanks to success of its entry-level products

Xiaomi remained the leading brand in activity wearables in volume terms in 2018. Its leading position reflected consistent and aggressive online marketing activities that help it to capture the attention of younger consumers and early adopters who are interested in trying out innovative yet affordable products.

Garmin shifts focus from activity watches and bands to smart wearables

Garmin reoriented its focus from activity bands and wearables to smart wearables towards the end of the review period. This shift, which saw the brand add new smartwatch models to its Descent, Fenix, Forerunner and Vivoactive ranges, helped it to claim the leading position in smart wearables in 2018, albeit at the cost of a decline in its volume share within activity wearables.

Luxury watch brands show growing interest in wearable electronics

Global high-end and luxury watch brands such as Fossil, Michael Kors, Tag Heuer and Montblanc are showing increasing interest in wearable electronics. While such brands have a relatively niche appeal, primarily attracting high-income consumers, their interest is indicative of the strong development potential of this category in Taiwan and other markets.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wearable Electronics industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wearable Electronics industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wearable Electronics in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wearable Electronics in Taiwan?
What are the major brands in Taiwan?
What is the growth rate for Wearable Electronics in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Wearable Electronics in Taiwan - Category analysis

HEADLINES

PROSPECTS

Watches increasingly seen as more than just accessories

Rising health awareness in Taiwan bodes well for wearable electronics

Different brands pursue diverse retail distribution strategies

COMPETITIVE LANDSCAPE

Xiaomi leads activity wearables thanks to success of its entry-level products

Garmin shifts focus from activity watches and bands to smart wearables

Luxury watch brands show growing interest in wearable electronics

CATEGORY DATA

Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Socioeconomic trends fuel replacement of older electronics with newer products

Wireless speakers and wearable electronics among the standout performers

Samsung, AsusTek and Apple remain the market leaders

Consumers continue to favour electronics and appliance specialist retailers

Maturity and competition from substitutes will dictate category performances

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Wearable Electronics in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Watches increasingly seen as more than just accessories

Rising health awareness in Taiwan bodes well for wearable electronics

Different brands pursue diverse retail distribution strategies

COMPETITIVE LANDSCAPE

Xiaomi leads activity wearables thanks to success of its entry-level products

Garmin shifts focus from activity watches and bands to smart wearables

Luxury watch brands show growing interest in wearable electronics

Samples

Overview

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Table of Contents

Wearable Electronics in Taiwan - Category analysis

HEADLINES

PROSPECTS

Watches increasingly seen as more than just accessories

Rising health awareness in Taiwan bodes well for wearable electronics

Different brands pursue diverse retail distribution strategies

COMPETITIVE LANDSCAPE

Xiaomi leads activity wearables thanks to success of its entry-level products

Garmin shifts focus from activity watches and bands to smart wearables

Luxury watch brands show growing interest in wearable electronics

CATEGORY DATA

Consumer Electronics in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Socioeconomic trends fuel replacement of older electronics with newer products

Wireless speakers and wearable electronics among the standout performers

Samsung, AsusTek and Apple remain the market leaders

Consumers continue to favour electronics and appliance specialist retailers

Maturity and competition from substitutes will dictate category performances

MARKET DATA

SOURCES

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